The Business Book Ghostwriter
Writing a great business book can help you enhance your brand, position yourself as a thought leader, become the media “go to” person, and otherwise advance your career and promote your business.
Writing a business book can help you accomplish multiple goals. And I can help you create it.
As a business book ghostwriter—and the “pen” behind over 50 published books—I’ve worked with leaders of major corporations, independent business people, B2B salespeople, and others. Here’s what some of my clients have said about working with me:
Barry “proved to have a tremendous ability to convert my words,
thoughts and stories into a well-structured, thoughtful and insightful book.”
– Bruce Krysiak, former President/Board Member of Toys “R” Us
“With Barry’s help, writing my book was not only possible, it was pleasurable.”
– Steven Friedman, Vice Chairman & CEO of United Steel Services
Our collaboration begins when I travel to your location to sit down with you and, over the course of several hours, come to know both you and your ideas. Then I return home to ghostwrite your business book, sending you drafts of the chapters as they are written for your review and correction. When our work is complete, you have a highly-polished book conveying your ideas and bearing your name, and your name only. If you like, I then facilitate the self-publication process for you.
If you’re ready to get started, give me a call at 818-917-5362.
Before becoming a ghostwriter, I ran a small health services company in Southern California. After a few years I felt as if I had earned an MBA from the school of hard knocks. And I continue to learn and explore in my business writing. It’s as fun as it is challenging!
Some Business Book FAQs
Social networking, a well-designed website, guerrilla marketing and standard advertising are all valuable tools, but there’s nothing like a book to draw positive attention to yourself and your business.
What topics are included in the business book genre?
Numerous topics may be discussed, including management, leadership, motivation, marketing, entrepreneurship, finance, investing, business culture, human resources, sales and infrastructure.
When I typed “business book best sellers 2015” into Amazon.com, I found books on success strategies, teamwork, leadership, startups, Wall Street, real estate, making money online, applying lessons from the Bible to business, and more.
Is there a “best approach” to structuring a business book?
There are many good approaches, including:
1) “We’ve Got Trouble” – an examination of a problem
2) “Smashing the Paradigm” – a look at why our way of understanding something is completely wrong
3) “Presenting the New Idea” – a presentation of a new idea, broken into several parts
4) “Telling a Story or Fable” – an entertaining way to introduce a concept
5) “Borrowing from Other Fields” – application of lessons learned in other arenas to business
6) “The Encyclopedic Approach” – a reference
7) “Topic 101” – a basic “course,” in book form
How do you decide how to begin the begin the book?
There is no hard-and-fast rule for determining whether you should begin with some startling statistics, a quote, a case history, or your own story. If you look at the New York Times Best Selling business books of October, 2015, you’ll see there are five popular approaches:
- A story about or illustrating the book’s topic – used in The Tipping Point
- A story about why the author(s) wrote the book – used in Think Like a Freak
- A dictionary definition – used in Outliers
- An example of the phenomenon/situation the book is describing – used in Thinking, Fast and Slow
- An explanation – used in Money: Master the Game
What if I don’t have a huge concept like Freakonomics or The Tipping Point?
Relatively few books are based on paradigm-shattering ideas, yet many still provide valuable contributions to your readers.
For example, an inside look at a business or industry, an introduction to a new concept, or an explanation of how to get ahead in business can all be extremely interesting, worthwhile topics. And while they may not earn your book a spot on the New York Times bestseller list, they can certainly help you accomplish your business-building goals.
Do business book ghostwriters need to have business degrees or experience running a business?
Neither is necessary, as the experienced ghostwriter specializes in learning on the fly and translating ideas into books that people enjoy reading. You certainly want a ghostwriter who understands business, but there’s no need to find one with an MBA or C-suite experience.
Bottom line: Will my book be profitable?
As in all aspects of business, there’s no guarantee that your book will be a financial success. But keep your ultimate goal in mind. If your true ambition is to introduce a new concept or present your ideas to the world, earning a profit on your book should not be a primary concern. If profit is your driving motivation, remember that the increase in media attention and business generated by your book can greatly enhance your revenue – even if the book itself doesn’t make a lot of money.