When writing a health book for the popular press or a book designed to motivate and inspire readers, what tone should you take? Upbeat and positive is best. Readers of self-help books want to know what works. They want to know what you prefer. They want to know what they should do. As much as … [Read more...]
Readable Writing Rule #11: Stick Your Neck Out
Imagine that you are sitting at your desk, reading a new book on the benefits of exercise. Would you follow the exercise plan if the author proudly proclaimed, “Some of these exercises will affect you in a positive manner?” That’s not much of an endorsement. You’d be much more interested if … [Read more...]
More HOLY COW! Moments in the Writer-For-Hire’s Life
One of my “favorite” HOLY COW clients was incredibly slow to pay, although she kept insisting she paid every invoice on time. It didn’t matter that I had to call and email her repeatedly after sending each invoice, requesting payment. It didn’t matter that at one point I refused to … [Read more...]
When is After?
A company has asked me to ghostwrite a book for them. I’m dealing with a nice guy at the company, who invited me to submit a proposal with my terms for payment, due dates for blocks of chapters, etc. Nice Guy looked my proposal over, told me it seemed fine, and passed it on to the Legal Department … [Read more...]
But What Does That Mean??!!
Many years ago, a publisher approached my agent with a plan for reissuing one of my old, out-of-print books. Their offer was modest, but it did include a huge inducement: a “national media campaign.” Whoa! NATIONAL MEDIA CAMPAIGN! I salivated as I imaged myself being flown from Los Angeles to … [Read more...]
The HOLY COW! Moments in the Writer-for-Hire’s Life
I often work as a writer-for-hire, penning books and book proposals at the request of agents or experts (such as a doctor or business executive). The work usually progresses smoothly, with the agent or expert sketching out their ideas for me, asking for my advice, critiquing drafts as I send them … [Read more...]
Readable Writing Review: Write in Regular Old English
When you’re in the process of putting words to paper (or words to screen, as the case may be) remember that writing is just like speaking, only you do it with ink (or computer images), not vocal cords. So follow these simple Readable Writing rules: 1. Keep the pomposity factor low. 2. Toss … [Read more...]
Name Your Fee – As Long as it’s 7¢ a Word!
A few weeks ago I was contacted by a fellow who represented a large international firm that was setting up a website devoted to business. He wanted to know if I could write a series of informative 500-word articles for the site. “We want high-quality writing,” he told me several times. “And … [Read more...]
Building A Media Platform – Part 1
Somewhere in the neighborhood of 170-200,000 books are published every year in the United States. That means there are a lot of authors competing for the book buyers’ attention. Imagine all of those authors – including you – standing shoulder-to-shoulder in rows and columns, in a big field, … [Read more...]
Building A Media Platform – Part 2
If you have money to work with you can hire a PR firm to build your platform for you by pitching you to television and radio shows, blogging and handling social media on your behalf, running commercials or ads, writing and distributing a newsletter, and so on. If you don’t have the dollars to … [Read more...]
Building A Media Platform – Part 3
Setting up a website and/or blog is also relatively easy, although you will have to learn a little bit about website templates, hosting and a few other matters. Businesses like GoDaddy.com will secure your dotcom name and host your website and/or blog; you can even get a simple website or blog … [Read more...]
Nasty Negotiating Trick #1: The Stunned Silence
When I embarked on my career as a free-lance writer I thought that I wouldn’t have to “do business.” After all, everyone would see what a wonderful writer I am, and offer me plenty of work with generous fees. No hassles, no negotiations. No such luck. I have spent way too much time … [Read more...]
Nasty Negotiating Trick #2: Who Cares?
You’re enthusiastically extolling the many virtues of the deal you’re offering, the excitement building in your voice and body language as you build your case. And the other side just yawns. Shifts in their chairs. Check their watches. Worried that you’re losing them, you step up … [Read more...]
Nasty Negotiating Trick #3: The Dangling Promise
You’re negotiating back and forth when your counterpart casually glances at his or her laptop, or reads a Blackberry message, then announces, “I see we have a big new order we’d like to place with you. But we won’t talk about that until we’ve finished this contract.” Wow! More work, … [Read more...]
Nasty Negotiating Trick #4: The Red Herring
Like the Dangling Promise (Nasty Negotiating Trick #3), the Red Herring is designed to distract you. But those using this strategy go even further, attempting to wear you out through endless haggling over small points. The term “red herring” refers to a sneaky tactic used during fox hunts in … [Read more...]
Nasty Negotiating Trick #5: The Absent Authority
Have you ever gone to a car dealership, haggled with the salesperson and gotten to the point of making the deal, only to find that the sales guy/gal has to get everything approved by some manager in the back room? Off he or she goes to confer with this mysterious stranger, while you sit there … [Read more...]
Nasty Negotiating Trick #6: The Good Guy/Bad Guy
You’ve seen this one a million times on TV cop dramas. The other side’s negotiating team consists of two people (or two types of people). One is nasty and unyielding. The other is approachable and seemingly flexible, letting you know that he wants to help you out but he needs you to give in a … [Read more...]
Nasty Negotiating Trick #7: The Bully
You may be determined to negotiate politely and fairly, bringing your best manners to the table. But The Bully acts like an unhappy British soccer fan, throwing verbal brickbats and threatening mayhem. The Bully sneers at your offers, scoffs at your suggestions and snarls when you protest this … [Read more...]
Nasty Negotiating Trick #8: The Finger Wagger (aka The Reverse Bully)
Another form of bullying is the Finger Wagger, a Bully who strives to intimidate by accusing you of being the unreasonable or threatening one. Also known as “You, you, you-ing,” Finger Wagger tries to throw you off balance during negotiations by asserting that you are being unfair, playing … [Read more...]
Nasty Negotiating Trick #9: The Nibble
You’ve negotiated for exhausting hours and finally(!) agreed on everything. The other side is all set to sign the contract, sitting there with the pen poised over the signature page, when suddenly he says, “I just thought of something. Enhanced Option X is included free, right?” You’re … [Read more...]
Nasty Negotiating Trick #10: The Ridiculously Low Ceiling Price
Eager to sell your new customer on your Deluxe Marketing Package, you come to the table fully prepared to lay out all of the packages’ features and benefits. But before you can open your mouth, your customer announces, “Our budget for the Deluxe Marketing Package is $5,000. That’s all we can … [Read more...]
Nasty Negotiating Trick #11: The Blunt Demand
Just about everyone who has negotiated has experienced the Blunt Demand from the other side. Your opponent looks you square in the eye and says, “Is that the best you can do?” Or perhaps even, “You’ll have to do better than that.” The Blunt Demand can be unsettling because it doesn’t … [Read more...]
Nasty Negotiating Trick #12: The “Ouch Look”
The “Ouch Look” is a more elaborate version of Stunned Silence (see Nasty Negotiating Trick #1), but it only works if you and your opponent can actually see each other, as opposed to being on the phone or Skype. You present a fair offer, but are surprised and dismayed when the other side … [Read more...]
Nasty Negotiating Trick #13: Belittling
You arrive at the negotiations right on time, and are left to cool your heels in the reception room for 30 minutes or even an hour. You’re on your best behavior, but they seem a bit surly, interrupting you rudely and often. They take phone calls or check email in the middle of your … [Read more...]
Nasty Negotiating Trick #14: The Ultimate Response
There is an endless supply of annoying, unfair and downright nasty negotiating tricks – and unfortunately, a large pool of people eager to use them to their advantage. Fortunately, being aware of these tricks, knowing some strategies for countering them, and always keeping your cool can help you … [Read more...]



