First Words in Best-Selling Business Books: A Definition

In a nutshell: Open the business book with a definition. But don’t simply define a word we already know, in the Outliersstandard way. Define a word that’s not so well-known, or define it in a not-so-standard way.

Here’s the opening from Outliers: The Story of Success:

Out•l•er \-,lī (ə)r\ noun

1: something that is situated away from or classed differently from a main or related body

2: a statistical observation that is markedly different in value from the others of the sample

Read more entries in the First Words in Best-Selling Business Books series.