Business Book Ghostwriter
A business book ghostwriter can help you turn your idea into a polished book – and there’s nothing like a great book to shine the spotlight on you and your company or endeavor.
Writing a book can help you enhance your brand, position yourself as a thought leader, become the media “go to” person, and otherwise advance your career and promote your business.
What topics are included in the business book genre?
Numerous topics may be discussed, including management, leadership, motivation, marketing, entrepreneurship, finance, investing, business culture, human resources, sales and infrastructure.
When I searched for “business books” on Amazon.com, I found books on leadership, entrepreneurship, management, investing, personal finance, company culture, and more.
Is there a “best approach” to structuring a business book?
One of the business book ghostwriter’s early tasks is to help you select the best structure for your book. There are many possible structures, including:
1) “We’ve Got Trouble” – an examination of a problem, with a mention of the solution
2) “Smashing the Paradigm” – a look at why our way of understanding of something is completely wrong
3) “Presenting the New Idea” – a presentation of a new idea, broken into several parts
4) “Telling a Story or Fable” – an entertaining way to introduce a concept
5) “Borrowing from Other Fields” – application of lessons learned in other areas to business
6) “The Encyclopedic Approach” – a reference book to a certain aspect of business
7) “Topic 101” – a basic “course,” in book form
For a more detailed look at these, see our article on “Approaches to Writing Business Books.”
How do you begin a book?
There is no hard-and-fast rule for determining whether you should begin with some startling statistics, a quote, a case history, or your own story. If you look at the New York Times Best Selling business books of October, 2015, you’ll see there are five popular approaches:
- A story about or illustrating the book’s topic – used in The Tipping Point
- A story about why the author(s) wrote the book – used in Think Like a Freak
- A dictionary definition – used in Outliers: The Story of Success
- An example of the phenomenon/situation the book is describing – used in Thinking, Fast and Slow
- An explanation – used in Money: Master the Game
(I’ve linked the book titles above to their Amazon.com pages so you can click on their “Look Inside” buttons and read the openings.)
For a more detailed look at each of these openings, see our article on “First Words in Bestselling Business Books.”
Can a business book ghostwriter help me develop a huge concept like Freakonomics or The Tipping Point?
That’s the ghostwriter’s goal, to come up with powerful concept that grabs everyone’s attention! When that happens, it’s wonderful.
But remember that not all book ideas are groundbreaking. Indeed, relatively few books are based on paradigm-shattering ideas, yet many still provide valuable contributions to their readers.
For example, an inside look at a company or industry, an introduction to a new concept, or an explanation of how to get ahead in business can all be extremely interesting, worthwhile topics. And while they may not earn you a spot on the New York Times bestseller list, they can certainly help you accomplish your business-building goals.
Do a business book ghostwriter need to have a business degree or experience running a business?
Neither is necessary, as the experienced ghostwriter specializes in learning on the fly and translating ideas into books that people enjoy reading. You certainly want a ghostwriter who understands business, but there’s no need to find one with an MBA or C-suite experience.
How can I find a top business book ghostwriter?
There are many business book ghostwriters, with varying degrees of experience and a range of fees. You certainly want to find one with the right resume and expertise, but that’s not enough. You want to work with the business book ghostwriter who is willing to challenge you, to (politely) tell you when your ideas are wandering off track and what is necessary to make things right.
You may be accustomed to having people jump when you speak, but you’ll get much better results if you invite your ghostwriter to be your collaborator rather than a yes-man.
For more, see “Finding and Working with Top Ghostwriters.”
Should I self-publish my book? That seems to be a popular route these days.
That’s an excellent question, which leads to another question: Why are you writing this book? What is your goal? To make money from sales of the book? Raise your media profile? Introduce your product/service to potential customers? Share your concept with the world?
For more, see “Why Are You Writing Your Book?”
The answer to the “why are you writing?” question will help you decide which type of publication is best for you: standard publication, that is, having your book published by Simon & Schuster or another major publisher, or self-publication. To learn the pros and cons of each, read “Which is Better, Standard or Self-Publishing?”
If you can’t decide why you’re writing your book and what the best publication strategy may be, ask your business book ghostwriter to help you sort through the options.
Bottom line: Will my book be profitable?
As with all aspects of business, there’s no guarantee of financial success. But keep your ultimate goal in mind. If your true ambition is to introduce a new concept or present your hard-learned lessons to the world, earning a profit on your book should not be a primary concern. If, on the other hand, profit is your driving motivation, remember that the increase in media attention and business generated by your book can greatly enhance your revenue – even if the book itself doesn’t make a lot of money.
The business book ghostwriters
Writing a book can help you accomplish multiple goals. And we can help you create it.
As business book ghostwriters—and the “pen” behind over 50 published books—we’ve worked with leaders of major corporations, independent business people, B2B salespeople, and others. Here’s what some of our clients have said about working with us:
Barry “proved to have a tremendous ability to convert my words,
thoughts and stories into a well-structured, thoughtful and insightful book.”
– Bruce Krysiak, former President/Board Member of Toys “R” Us
“I want to thank Nadine Taylor, my wonderful editor and contributor,
who spent countless hours making my random thoughts and scribbles
eminently more readable. Thanks Nadine, you are truly the best in the biz!”
– Denise Dudley, founder and former CEO of SkillPath Seminars
“With Barry’s help, writing my book was not only possible, it was pleasurable.”
– Steven Friedman, Vice Chairman & CEO of United Steel Services
Our collaboration begins when we travel to your location to sit down with you and, over the course of several hours, come to know both you and your ideas. Then we return home to ghostwrite the manuscript, sending you drafts of the chapters as they are written for your review and correction. When our work is complete, you have a highly-polished book conveying your ideas and bearing your name, and your name only. If you like, we will then facilitate the self-publication process for you.
If you’d like to engage a business book ghostwriter to assist you…
Contact ghostwriters Barry Fox and Nadine Taylor. Use the contact form on this page to send us a message, or call us at 818-917-5362.
You can learn more about ghostwriters and ghostwriting in general on our “What is a Professional Ghostwriter?” page.