In a nutshell: Open the business book by explaining something the readers should know before continuing to read. This explanation is straight forward, not disguised as a story or definition.
Money: Master the Game begins with an explanation about the true nature of money.
Few words have the power to provoke such extreme human emotions.
A lot of us refuse to even talk about money! Like religion, sex, or politics, the topic is taboo at the dinner table and often off-limits in the workplace. We might discuss wealth in polite company, but money is explicit. It’s raw. It’s garish. It’s intensely personal and highly charged. It can make people feel guilty when they have it—or ashamed when they don’t.
But what does it really mean?
For some of us, money is vital and crucial but not paramount. It’s simply a tool, a source of power used in service of others and a life well lived. Others are consumed with such a hunger for money that it destroys them and everyone around them. Some are even willing to give up things that are far more valuable to get it: their health, their time, their family, their self-worth, and, in some cases, even their integrity.
At its core, money is about power.
Read more entries in the First Words in Best-Selling Business Books series.